Identifying the Right Questions

Identifying the Right QuestionsMETHOD

We carefully observe and consider the “perspective that has not been noticed yet.”
Ideas and discussions on unfamiliar issues such as “how to work in the 100-year life era” is a good example. We support you to raise “correct questions” like “What is the true underlying issue?” or “What is the theme we should tackle?” essential to creating new business by applying robust frames including design research, cultural anthropology, and speculative design

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