Works Applications PROJECT

Constructing Works Applications Co.,Ltd. global site

Outline

Expressed expectations for innovations in the global software business, beginning in Japan and leading the world

Tasks
- In order to spread ERP packaged goods overseas, multilingual websites are necessary
Approach
- Made in Japan. Design which is particular about details for representing hospitality
- Project member assignment including developers and copywriters with abundant overseas experience
- Support for planning and working on content such as creating infographics to convey our philosophy

Supporting Details
Definitions of Important Points
English/Chinese-language website information
layout/design
Content plan/works
Coding/CMS template design
Project Term
August 1, 2014-March 31, 2015

Output

Assigning experienced members to projects

In order to accurately approach different English and Chinese cultures, we assign development partners who are proficient at construction of Chinese sites and copywriters who are acquainted with foreign cultures as members. We have made progress on our project to construct a solid system in which experience may be effectively used for global site construction.

For details of designing Japanese-style hospitality

Worked on a design collecting a key color gradation between blue and silver. Set in small details all over the website representing Japanese-style hospitality in order to create a more pleasant user experience, such as on-mouse and scrolling animations and a section for pictures accompanying user stories.

Focusing attention on content work in order to express our philosophy

The pictures on our website are not proper subject matter for expressing our philosophy as Works Applications Co.,Ltd., so we are photographing real scenes of our employees at work. Also, in order to describe our products in an easy-to-understand manner, we created a page that explains them via infographics. We used SVG animation in one part of the graphics, and painstakingly created two-sided, easy-to-understand content on web trends, with an awareness of overseas events.