Create more possibilities with innovative digital design by Loftwork

Digital media, including websites, is often the first point of contact between consumer and enterprise. We conduct workshops with our client’s core members at the outset of the project, to contextualize the project’s key targets. We seek to optimize both the content and the user experience, by designing clear and attuned messages for users on digital media.

CLIENT: ALUXE DIAMOND
Click to see the website: https://aluxediamond.com/tw/

There’s always room for something different. Loftwork helped bridal jewelry brand ALUXE stand out from a sea of stock-standard diamond images by tailoring online experiences for consumers with customizable functions and recontextualized products – picking up an Honorable Mention at the international web design competition ‘Awwwards’ along the way.

“To convey the value of the product, we wanted to find a direction outside of just ‘luxury’ or ‘brilliant’. Borrowing from fragrance websites, and their emphasis on the brand story, we hoped to not only inspire within consumers a little bit more imagination for the products, but also deconstruct the limitations of jewelry websites itself.” – Yuko Fujiwara (Loftwork Creative Director)

CLIENT: Shin Kong Mitsukoshi A11新光三越A11
Click to see the website: http://www.allday.com.tw/

Effective online campaigns matter, even for brick-and-mortar department giants like Shin Kong MItsukoshi. By creating a brand new platform and social assets with experiential values equal to the physical store, Loftwork not only optimized communication with customers, but also streamlined online-to-offline conversion.

“Loftwork helped us get out of our comfort zone. It’s easy to get stuck with the idea that customers want we want. Customers are multifaceted, and we can’t just disseminate information based on one set of thinking. Different voices and professional advice allowed us to see whether or not our understanding of the market and our perspectives were on the same page.” – Elway Sun, (Shin Kong Mitsukoshi A11 Marketing Manager)

CLIENT: SUNMAI 金色三麥
Click to see the website: https://sunmai.life/

Sometimes it takes more than just transporting brand assets to the online realm. Through extensive workshops and research, Loftwork helped Taiwanese brewery SUNMAI to not only craft a digital platform, but an online lifestyle destination with a distinctive branding vision.

“Loftwork allowed us to consider the possibilities of branding. Through their help, we were able to have many breakthroughs, reminding us that SUNMAI.Life was not only about showcasing products, but rather, cultivating the relationship between craft beer and food and drink culture at large.” – Robin Lee (SUNMAI 金色三麥 Brand Manager)