About

Executive messages

• Viw more Mitsuhiro Suwa CEO

  Loftwork emerged as a creative community with the goal of “circulating creatives.” Where will we go, and who will we meet along the way? As we embark on this journey, we continue to explore ideas worth sharing and tackle societal challenges along the way.
  
  While embracing the potential of an interconnected world driven by unmanned data, robots, and AI (which I, in fact, like), Loftwork cherishes the human element – the joyful celebration of festivals, educational pursuits, and the rediscovery of design, art, and creative brilliance.
  
  Since before Loftwork was even an established business, we have always upheld an unwavering belief that creatives possess the power to make our world a better place. Diversity is paramount, encompassing varied people, values, beliefs, friendships, affection, trust, beauty, and kindness. Creators are empowered to transcend boundaries, exploring future value systems that extend beyond academia, culinary arts, complex gender identities, cultural norms, ideologies, and conventional wisdom.
  
  I believe that we can make the world a better place, one step at a time, by working together. Loftwork strives to take part in designing a better future by harnessing the power of creatives and the talent of a diverse range of people from around the world.

  Mitsuhiro Suwa

  CEO

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• Viw more Eri Iwasawa Culture Executive
  Marketing Leader

  I personally like that we are a 'creative company' because it makes me feel like we can overcome anything. We have always aspired to be friends to people who dream of reaching uncharted worlds and those undertaking extraordinary challenges. Together, we can build ships, sing songs, and embark on adventures with just a self-made compass and a map.
  
  New challenges are always difficult. Hardships persist, and we face seemingly unsolvable problems that make us sigh and say, "I can’t do this..." However, by adopting a creative perspective, we can transform hardships into enjoyable work. Instead of giving up, we can reframe it and ask, "Why does this problem exist in the first place?" This may make us realize an alternative, more manageable solution. If we can’t solve a problem alone, we can ask for support from those around us.
  
  Something that we consider as normal today may not even exist tomorrow. We can always reshape today's norms. Who knows, we may invite you to join us in building our next ship to make our dreams become reality together. We hope to work with people passionate about taking on new challenges and charting yet unexplored paths.

  Eri Iwasawa

  Culture Executive
  Marketing Leader

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• Viw more Shoma Terai Director, COO

  Loftwork is challenging itself with a new approach called "Collective Impact." Using "community" as a keyword, we support co-creation programs and space creation together with various companies, local governments, and educational institutions. Each individual project has been based on Loftwork's core concepts of "Unlocking Potential" and "We Believe in Creativity Within All." However, the goals expected of projects have shifted from just solving a company's own problems to creating broader social impact for diverse stakeholders. This calls for an evolution in how projects are initiated and operated.
  
  The breakthrough for this lies in "Collective Impact." Rather than relying on single ownership, we are challenging the implementation of multi-ownership projects where we share resources with our partners who each share the same vision and implement simultaneous projects over a longer period of time. Let's make a more open and creative society together in ways we've never thought of before.

  Shoma Terai

  Director, COO

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• Viw more Kelsie Stewart Sustainability Executive
  FabCafe Team Community Officer

  Launched in Tokyo in 2012, FabCafe is now expanding around the world, building close connections with each local creative community through a variety of projects that can revitalize their unique crafts, materials, and technologies. At FabCafe, I have been working on sustainability, designing workshops to look at the SDGs through design thinking, and the crQlr Awards, which connects circular economy players. Circular economy challenges the current state of the economy, to rethink the traditional model of production and consumption, and to support the long-term recovery of the environment and economy. Sustainability could hold so much potential for unprecedented innovation, but it is not an easy journey.
  
  I have met so many decision makers who are struggling to find the common language to start a sustainability project. You may find others confused because you're taking the initiatives that break convention. But I believe that over time, your community's idea will make people happy and have the potential to open up a more sustainable future. Work with us to find ways to make it happen!

  Kelsie Stewart

  Sustainability Executive
  FabCafe Team Community Officer

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• Viw more Keiko Sanemoto Corporate Management
  CIO

  As Loftwork approaches its 25th anniversary, we continue to grow our business alongside our collaborators. While this company’s unique characteristics are reflected in our internal structure and work processes, it is natural that these systems also require adjustments for the future. Moving forward, as a company engaged in creating social value with clients and stakeholders, we must maintain physical and mental well-being. To be patient when necessary, but also be able to and act quickly. Like tying loose shoelaces, Loftwork can now do these things.
  
  Our management style continues to evolve flexibly so that we can continue to be trusted and move forward together with our clients. While reading something recently, I repeatedly came across the word "shoshin,” meaning “beginner's spirit.” Zeami, one of Japan’s most famous historical actors and playwrights, said that welcoming your own beginner’s spirit is a trial to acquire something new in exchange for losing something. We too have welcomed countless beginner’s spirits, staying flexible and interesting with creativity as our top priority.

  Keiko Sanemoto

  Corporate Management
  CIO

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• Viw more Hiroki Tanahashi Executive Officer
  Innovation Maker

  Just as Schrödinger's cat and quantum entanglement defy our common understanding of the physical world, theoretical physicist Carlo Rovelli unraveled these mysteries by focusing on the "relationships" between objects. His hypothesis suggests that everything in the world emerges as a result of interacting with other things within a dense web of mutual interactions. Like how a cat's life or death is only determined through observation, the state of each of us is undetermined until it is related to others.. Similarly, Bruno Latour, a leading figure in actor-network theory, states that "society does not exist" - that is, society is not pre-existent, but rather emerges from the interactions between diverse actors, including non-humans and non-living things.
  
  Beyond just these two examples, the world's perspective is beginning to shift from the conventional static, mechanistic view to seeing it as a dynamic system that constantly emerges and changes through the interactions of various objects. The need for the unstructured "collective" participation of diverse people also arises from this same context when attempting to solve issues produced by the political-economic dualism of state versus market. In this world as an emergent system, Loftwork is committed to proposing new frameworks, processes, and methodologies for creative activities that transcend conventional organizational and sectoral boundaries, while generating collective impact from these undercurrents.

  Hiroki Tanahashi

  Executive Officer
  Innovation Maker

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