Hello, it is the prime mouth of public relations. On the other day, I interviewed Project member Mr. Kanno on ” Basic Survey on Aging ” implemented as commissioned project by the Ministry of Economy, Trade and Industry.
What kind of investigation did you do? What kind of things did you find? When I listen to the process or learning to look at the subjects (living people), culture and the environment in design research, the more I listen, the stronger the observation eyes and the power of rich interpretation hold the key.
In design research, in order to thoroughly understand the lives of the surveyed persons, we gather all kinds of information related to the theme, interview and observe. It is not easy to acquire the power of flexibility and interpretation to switch the viewpoint to understand the situation instantaneously or to sense a sense of incompatibility, and to understand multifacetedly, against a living human being. Better yet, I can not make a tip.
Therefore, as a spin-off of the interview, I asked Kanno to pick up a reference book. Those who do not notice, but who want to train observational and interpretive abilities to create products, services, institutions and mechanism many people were looking for are essential!
First of all is attitude and case study. Design Research Elementary level
Try changing everyday viewpoint
” Earth Family ” (Material World Project, 1994, TOTO Publishing)
A photograph collection which collected photographs taken at the house in front of the house and collected for 30 countries. Families with only furniture and home appliances, families with many rides, families with only minimal items. The natural scenery of “people’s living” also appears as a completely different thing from the ones reflected in them, “Why are there so many things?” And “What is this used for?” As background . Please feel the sense when “I saw something I could not see”.
Feed perspective in the field
Familiarize your method with your body
” This is Searvise Design Thinking ” (Mark Stick Dawn, Jacob Schneider, 2013, BNN Co., Ltd. )
” Research Design, New and 100 Laws ” (Bella Martin, Bruce · Hannington, 2013, BNN Co., Ltd.)
Function · After the era in which value is placed in circulation, now is the time when choices are made according to the values of users themselves. However, it is not necessary to simply create products that listen to the needs and respond to it, but it is also important for themselves to notice unnatural demand through ethnography research and others. Methods for encouraging that “awareness” are divided into detailed phases and explained with examples. It is recommended to leave it at hand as a dictionary.
To you who want to understand more systematically. Application as "Learning"
Live in the field
” Fieldwork Techniques – Fostering Questions, Producing a Hypothesis ” (Ikuya Sato, 2002, Shinya)
A practical guide to introduce the elements and techniques of field work for those who conduct onsite investigations while learning sociology, psychology, business science, etc., journalists and others who conduct on-site interviews and surveys. While acting to be familiar with the target at the site, how can the head as an observer work? How do you write the situation you are seeing as facts without prejudice or unexpected? I carefully explain from preparation to leaving record. It is painted with narrative expressions such as reckless travelers and contemporary theater, and can also be enjoyed as reading material.
Deep in the genealogy of design
I want to read the power of the shoulder, extra edition