Feelings put in "I want to change the way of working in Japan"

“Drawing a new way of working” ─ The thought contained in the concept of the project, it was deeply related to the sense of task that Okamura’s project leader, Mr. Lunai consistently had in his long career. WORK MILL The project was born from what Okamura’s, and Mr. Sayonoi’s thoughts, how do you make it together with loft work? Project members Mr. Nanai Mr. Yamada, Mr. Taniguchi, Mr. Loftwork Yanagawa, I will review the previous projects in Yanagawa and Hara.

Text: Takeshi Nishiyama
Photo: Ryosuke Iwamoto

Yanagawa: From the time Mr. Late Noike was transferred to the Okamura Manufacturing Division, at the Okamura Works, the project that became the prototype of “WORK MILL” started to move.

Osonoi : From that time on, I was beginning to “strengthen information dissemination to the world”. In order to create a fan community that goes beyond the framework of “customer” vs. “company”, it is indispensable to communicate outside. In January 2015, this movement embodied and a new project was launched. At the kick-off site, the president declared “Become a company that creates a new office culture in Japan.” Based on this phrase, we repeated discussions and decided that the project statement of the project “DRAW YOUR WORK – draws a work”.

Yanagawa : It was about before and after this business statement was decided that we participated in the project. I remember that Mr. Late Nogai had consulted “I want to make a platform for information dissemination”.

Yamada (Okamura Corporation) : At that time, there were only opportunities for our company to voluntarily transmit, at first we thought that it was necessary to create a place where we could express our thoughts and arguments. Vaguely, there was a thought that “Is it good to have web media?” However, when I consulted with Loftwork, I was surprised to hear that “I really do not like web media”. (Lol)

Yanagawa : We often have consultations saying “I want you to make web media / own media”. However, there are not many cases where “making media” is aimed at specifically talking about stories. Media is “means” to convey something. If the “goal” to be conveyed is not clarified, no matter how much good-looking media you make, it will be a treasure trouble. That’s why it’s not going to solve the essential problem for the client, as it will “move on as soon as the request” I want you to make media “comes up, let’s make media!”

Osonoi : So, I reorganized it as a loft work about the purpose of the project. As a result, I was settled on the policy of creating a Web platform for sending messages, but since I had time to return to the base there over there, I felt that “WORK MILL” now spreads widely I will. The name “WORK MILL” was also visible in this discussion.

Yanagawa : In the early stage, the project members clearly have a consciousness that “This is not a job of” making a media “but a work” making a project to change the way of working “named” WORK MILL ” I made it. Web media is one step of the “WORK MILL” project, and I was planning to build a more three-dimensional project from here.

Hara (Loftwork) : I was also not assigned as “creating a media” from the beginning, but it was convened for the purpose “I want the project to grow.” There is media in one of several parallel flows in the project. Because we could share this premise firmly, we could have a vision that ” Sea ” * which is an offline place and “WORK MILL” which is an online place resonate and present a new way of working … It was.

* Session space Okamura Corporation Co. operates as part of the “WORK MILL” project. We regularly hold events to explore better “working” from now on.

Yanagawa : Web media “WORK MILL” was released in December 2015. Although there were twists and turns also in concept design and so on, it was the actual number as a project after it was launched.

Osonoi : Since Okamura had no experience value of media dissemination, everything was fumbling at first, such as “what to pick up”, “how to determine evaluation criteria and target values”, and so on. In that respect, Loftwork was extremely helpful.

Hara : As for the flow of content creation, I’ve brushed up so far with repeated trial and error. We also changed the tools to use flexibly as necessary.

Yamada : When I started using it, I was keenly aware that the idea of ​​”making media” was sweet ….

Osonoi: Even though only “box” is respectable, if the content which is the key “content” is not devised, the thought does not convey. We discussed how to improve the quality of the content every time we discuss.

Hara : In that regard, I was improving while conscious that “I will see the same direction as everyone at Okamura Mfg. I spared the time of communication for that. Even now, once a month, I constantly meet regular meetings, and I also carefully do lap-ups before and after coverage.

Osonoi : It is richness of the network of Loftwork that I felt that I am thankful for actually managing the media. There is usually some connection with the person who wanted to pick it up in the media, so interviewing negotiations often goes smoothly.

Taniguchi : It was thanks to Loftwork’s network of people that Naoyuki Sato, author of “Tomorrow’s advertisement” and Ms. Saki Yamakawa, founder of “CRAZY WEDDING” realized the interview.

Osonoi: I feel that loftwork is very good at connecting “customer network” and “creative network”. Rather than letting each one to have a one-to-one relationship, we will connect themselves beyond the interests of ourselves, “It seems interesting to see this people and something together”. It seems that they are offering values ​​that are hardly born by such “curiosity” involvement.

Hara : Well, we have many faithful to newness and fun.