Realize the best UX from customer contact analysis

Understanding business users and organizing touch points

Define customer image from research and interview to stakeholders. In cooperation with E Agency Co., Ltd. organized the touch points of Kansai Urban Bank and users and compiled them as a Discovery Report. Based on the information clarified in the Discovery Report, we are putting it in the structure and content of the website.

Structure design of Web site from user’s point of view

Analyzing Web sites of more than 100 domestic major banks in Japan, reflecting the touch points with the users who organized it, it is reflected in the navigation of customers’ viewpoints. From the balance between the characteristics of Kansai Urban Bank, its competitive superiority, and its customers’ needs considered as a sales strategy, we have put strength on the strength of each item line to realize more intuitive navigation.

Creation of content intended to enhance promotion of products and services for individuals

In addition to the specification information of the products and services posted on the Web site so far, create contents based on the user’s perspective. Unify the “Overview sentence / feature” of the first view part with each product, “Select by purchase scenes / Acquire young generation’s housing.” We are crafting to categorization etc.