A Platform Connecting with Creators Around the World
Projects that boost energy by collaboration with diverse creators outside the company is an area of strength for Loftwork; excavating ideas in the company with the potential of becoming new business, or new business development pursuing co-creation/openness/outwardness. Awards of various scales such as competitions and hackathons function beyond the “set-up” of gathering talent and rewarding them but also has a great effect in a variety of contexts such as “discovering value”, “verifying value”, “developing contents”, and “branding/PR”.
Loftwork operates the platform “AWRD” to connect the “sponsors” organizing the award with the “creators”.