Creative Director Karin Ogino

After graduating from the Textile Course at Joshibi University of Art and Design, she pursued a master's degree at Keio University Graduate School of Media Design to study design through engagement with society. Her graduate work spanned service design projects in London, New York, and Yachiyo City, combining ethnographic research with design thinking. In Yachiyo, she collaborated with a certified social worker to design a "decoratable tree" that gently connects local elderly residents and care staff. After graduation, she joined a research firm and conducted studies both in Japan and abroad, before joining Loftwork to contribute not only to "knowing" and "communicating," but also to "creating" richer lives. She has a deep love for London and Tsutaya Books.