Kagaya Co., Ltd PROJECT

Kagaya Co., Ltd. Creating websites in various languages, targeting foreign tourists

Outline

"Wakura Inlet Kagaya" has more than 100 years of history.
Our international team provided a website for this traditional hotel to capture foreign tourists.

Outline

Objectives
– Incorporate foreigners’ view to create a website that appeals to tourists from abroad.
– As for texts and expressions in Traditional and Simplified Chinese, take advice from native speakers to ensure that the website is understood by the audience.
– Carefully select the information and create an UI focused on Japanese values and emotions.
Our services
– Building global websites in various languages
– Planning a web renewal concept
– Information layout and designing
Approach
– Setup an international team with people from various locations, including Taiwan
– In order to capture potential clients from overseas, all teams participated in the camp at the hotel and conducted interviews, the results of which were translated into design concepts of the website.
– Based on the interview outcomes, we planned a website that features Noto’s nature and sightseeing information.
– 1 page website that can be scrolled up and down: easy access for foreign users
– Design optimization for various devices: beautiful visuals for both PC and smartphone users
Project duration
– October 2014 to March 2015

Outputs

http://intl.kagaya.jp/tw/（繁體中文）
http://intl.kagaya.jp/（日文）
http://intl.kagaya.jp/cn/（簡体中文）

Process

Taiwan team (Tim, Judy, and Marc the designer), Japan team (Terai from Tokyo, Iritani from Kyoto, and 2 local designers from Kanazawa) met and stayed in Kagaya. They came up with the website ideas as they experienced the hotel and their service firsthand.