Delta Electronics PROJECT

Development of co-creative type new product

Outline

Foil for domestic water cultivation "foop" born in co-creation

Delta Electronics established the IoT department in 2014 and starts development of a start-up new product in a way different from the approach so far. Development of the "foop" for domestic aquaculture targets targeting general consumers was promoted with the motto of venture spirit.

It is characterized by Delta 's internal resources being minimized, outsourcing most of the journey, loft work, FabCafe, bear dancing in Hida forest (Hidakuma) cooperated and supported each process. Focusing on FabCafe, field research, an ideation workshop, and product design were conducted. We procure timber as a product material with Hidakuma. Loftwork was responsible for web construction and content creation.

Outputs

product

FabCafe was in charge of direction, product design was Hara Kanbara of BARAKAN DESIGN famous for design such as Kadokesi, and mechanical design was done by Techno Labo Inc.

Web site

IoT hydroponic cultivation machine "foop" Web site

Details

UI design of dedicated application

Interview with project members

Listen to project members, development stories

Interview details

Process

Manufacturer × User × Creator Co-creation type product development

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Impact

50

Number of units sold on the first day of sales

Thousands

Number of Web site accesses on 2 days after product release

Member

Keywords

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