Development of co-creative type new product
Foil for domestic water cultivation "foop" born in co-creation
Delta Electronics established the IoT department in 2014 and starts development of a start-up new product in a way different from the approach so far. Development of the "foop" for domestic aquaculture targets targeting general consumers was promoted with the motto of venture spirit.
It is characterized by Delta 's internal resources being minimized, outsourcing most of the journey, loft work, FabCafe, bear dancing in Hida forest (Hidakuma) cooperated and supported each process. Focusing on FabCafe, field research, an ideation workshop, and product design were conducted. We procure timber as a product material with Hidakuma. Loftwork was responsible for web construction and content creation.
- Assistance content
Hypothesis planning and verification by prototype field survey ideation Procurement of timber for product design / directional product (Hida wood)
Implementation of UI design / paper prototyping workshop for dedicated application
Web design · Contents production
- Main project members
Loftwork Co., LTD. Bears dance in Hida forest
Techno Labo Inc.
Bloombroom Design etc.
FabCafe was in charge of direction, product design was Hara Kanbara of BARAKAN DESIGN famous for design such as Kadokesi, and mechanical design was done by Techno Labo Inc.
IoT hydroponic cultivation machine "foop" Web site
UI design of dedicated application
Interview with project members
Listen to project members, development stories
Manufacturer × User × Creator Co-creation type product development
Number of units sold on the first day of sales
Number of Web site accesses on 2 days after product release