Development of co-creative type new product
Outline
Foil for domestic water cultivation "foop" born in co-creation
Delta Electronics established the IoT department in 2014 and starts development of a start-up new product in a way different from the approach so far. Development of the "foop" for domestic aquaculture targets targeting general consumers was promoted with the motto of venture spirit.
It is characterized by Delta 's internal resources being minimized, outsourcing most of the journey, loft work, FabCafe, bear dancing in Hida forest (Hidakuma) cooperated and supported each process. Focusing on FabCafe, field research, an ideation workshop, and product design were conducted. We procure timber as a product material with Hidakuma. Loftwork was responsible for web construction and content creation.
Outputs
product
FabCafe was in charge of direction, product design was Hara Kanbara of BARAKAN DESIGN famous for design such as Kadokesi, and mechanical design was done by Techno Labo Inc.
Web site
UI design of dedicated application
Interview with project members
Process
Manufacturer × User × Creator Co-creation type product development
Impact
50
Number of units sold on the first day of sales
Thousands
Number of Web site accesses on 2 days after product release
Member
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