Shogakukan Inc. PROJECT

New media for women "Kufura "

We introduce hints of a bit of “work “, “housework “, “way of life ” of the web media for women who are busy everyday while treating both work and home. Life “in 10 minutes to make it the most meaningful by videos and articles.

Outline

Construction of a new media aimed at providing really valuable information to busy women

We introduce hints of a bit of "work ", "housework ", "way of life " of the web media for women who are busy everyday while treating both work and home. Life "in 10 minutes to make it the most meaningful by videos and articles.

Loftwork helped Kufura 's website design, creative production including logos and business cards, and development of CMS templates to realize efficient operation.

support

Create logo
Create business card
Web site structure design / screen design
Web site design
Coding
CMS Template Development (WordPress)

Project period
· July 2017 to September 2017
Related service
· Media site construction system
· Client: Shogakukan Inc.
· Producer: Tetsuya Kashiwagi
· Project manager: Seiji Sasaki
· Technical Director: Toshiharu Kawatake, Hiromi Ando

Creative team
· Design: Tatsuhiko Yokda
· Coding: Masashi Haraguni
· Development: Hisasho Kawamitsu

Output

We unify colors and fonts gently with adult-like soft tone , we can quickly recognize target information even if the amount of information is large, devising margin and character jump rate so that it is easy to read.

Not only articles, but also useful videos have plenty of videos. Recalling that, in order to establish the cognition of moving image content, we change the background rule of the animation part and aim at the change of the impression.

kufura website

Details

smartphone site

logo

UX design from research information necessary information as a media site

We also analyze competing sites and define functions and structures necessary for media sites such as ranking function, list of authors, recommendation function of articles.

Construction of a CMS template to support efficient operation without compromising even in a short period

The template module “Izanaki ” developed independently by Loftwork covers all the article creation pattern assumed at ordinary sites.

In addition, WordPress plug-in implements many of the functions as media, from editing department and external writers to detailed design of authority level, manual / automatic control of recommended articles, ranking function.

Member

Toshiharu Kawatake

Loftwork Inc.
Technical Director

Hiromi Ando

Loftwork Inc.
Technical Director

Voice

“I made sentences for a number of "questions ", but thanks to this preparation, the direction of the media has also been cleared up. are also active in every work related to launch afterwards.
In the production part, after having production part, after gotten a polite specification check, such as which parts are put where where are they are printed on the imitation paper and a place to check with everyone was As a result of understanding including the concept, I think that it also led to the construction of a CMS template which made editor 's ease of use thought possible while realizing a layout like a magazine.”

Client

“Since customers themselves directly We are asking you for your request, we will ask you for your request and page on large paper of A 0 and watched the reference. wrote about points and requests which are worrisome, we were able to create templates based on operation while emphasizing efficiency.”

Technical Director Toshiharu Kawatake