Psychic VR Lab × PARCO × Loft work joint project, more than 10 participating creative talented creators

In cooperation with Psychic VR Lab (Shinjuku-ku, Tokyo) and Parco (Toshima-ku, Tokyo), Loftwork Co., Ltd. (Shibuya-ku, Tokyo) Co., Ltd. designs a new creative expression and experiences in three- Experimental project / pioneering community “NEWVIEW (New View)” started. On January 22, 2018 I published the project / community website ( ).

The tagline of “NEWVIEW” is “DESIGN YOUR ULTRA EXPERIENCE” (= design super experiences!).
With the development of technology, the world of expression will head to the rich area of ​​three dimensions leading from two dimensional to the real world. For such a near future, this attempt aims to pursue new expressions and discover and nurture the next generation creators.

NEWVIEW designs spaces and experiences by expanding the field of expression to three dimensions by creators who embody culture in various fields such as fashion, music, video, graphics, and illustrations. We will set up experiments to create the next generation culture experience (super experience) that freely moves between real space and creative space.

As the first activity of the project, we held a meet-up event to discover and nurture creators who design new experiences in three-dimensional space from February 18 in Tokyo, Spain, Taiwan and Thailand I will. Prior to holding the event, we will release works by more than 10 creative creators who have decided to participate in this project in advance.

STEREO TENNIS (graphic artist / illustrator), Ishida Masumi (photographer), Tensuke 28 (video writer) as of January 22, Akira Otsuki (video director / video writer), Ei Erima (graphic artist / art director) More than 5 works are open to the public. We will publish the works from now on.

■ Meetup Event Summary

“NEWVIEW Meetup vol.01 Design Your Ultra Experience”
Contents: Experience of works produced in three-dimensional space, lecture on work making tools, exchange meeting
Date and time: February 9, 2018 (Fri) 19: 00-22: 00
Venue: FabCafe MTRL (Dogenzaka Pier 2F in Dogenzaka 1-22-7 Shibuya-ku, Tokyo)
Participants: Creators who are interested in producing works in three-dimensional space (the experience of producing three-dimensional space is not necessary)
Participation Fee: Free
Capacity: 30 people
Click here for participation application

※ From mid February, we will hold events of the same project at FabCafe in Barcelona, ​​Spain, Taipei, Taiwan and Bangkok, Thailand.


■ Participation in the project Creator

STEREO TENNIS (graphic artist / illustrator), Ishida Masumi (photographer), Kono Masaaki (art director / graphic designer / picture director) Ogetsu Sato (video director / video writer), Ei Erima (graphic artist / art director) , Takakura Kazuki (illustrator), Murata Rikiji (artist), Eto Ryuyo (CG artist), Sanuki Naoya (illustrator / cartoonist), Q (animation writer / illustrator), Shimada Daisuke (video writer / photographer) Kim Sung Ha (Chandelier Artist), VIDEOTAPEMUSIC (Image Director / Musician), Tensuke 28 (Movie Writer), Colliu (Artist)
Additional schedule to be added at any time * In no particular order

In this project, Loftwork supports a series of communication designs including concept formulation, project / community design, production direction, event planning. The roles of Psychic VR Lab Co., Ltd. and PARCO Co., Ltd., which is a joint partner of this project, are as follows.

■ Psychic VR Laboratory Co., Ltd. ... Providing tools to create 3-dimensional space and technical support

Psychic VR Lab develops a cloud service “STYLY” that can build and distribute VR space only with a browser as a creative platform in the VR (Virtual Reality) era, and all creators can create VR space We are promoting VR conversion of interfaces related to art, fashion and lifestyle to mission to make the world. In this project, we will provide tools and technical support when creators produce works in 3 dimensional space.

STYLY Official Site:

■ PARCO Co., Ltd. ... Offers a place of expression for offline

Since the birth of PARCO in 1969, Parco actively introduces various cultures such as music, art, theater, while focusing on fashion, discovering and supporting various new talents. Shinjibu Shibuya PARCO, which opens in the fall of 2019, aims to create a new shopping experience using 3-D space together with the next generation creators unearthed in this project. In this project, we will support creators by providing a place of expression for offline.

■ AWARD is scheduled to be held in the spring of 2018

In the spring of 2018, AWARD will be held to recruit the VR space expressed using creators from around the world using STYLY, and honoring the content that produced the most new expression and experience.
By honoring outstanding VR content, we will not only aim for improvement of willingness of creator’s creative creation, but also as a place to promote the creation and penetration of an unprecedented culture called new space expression using VR.

Project Outline

Name: NEWVIEW (New View)
Organizer: NEWVIEW PROJECT ( Psychic VR Lab / PARCO / Loftwork )


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