New Logo Announcement: Celebrating 25 Years with a New Logo Design

Loftwork has redesigned its corporate logo to mark the 25th anniversary of its founding in 2000. The new corporate logo reflects an update of the corporate culture of creativity and experimentation that Loftwork values, and is appropriate for the company as a long-term partner in a wide variety of projects. The new corporate logo will be used by the company from February 17, 2025.

Loftwork was founded in 2000 with the mission of distributing creativity, starting as a platform for creators’ work to circulate around the world. Since its founding, Loftwork has designed the future through an ecosystem where diverse people and ideas interact with each other to create new value.

As our motto says, we believe in creativity within all. To that end, we will continue to take on the challenge of creating a system that allows the wheels of society to turn comfortably through co-creation with creators, companies, and people in communities and academia.

While retaining the handwritten nuance of the old logo, we have updated it to a universal and neutral appearance that is not influenced by times or trends. It more clearly reflects a corporate culture of flexible, sensitive, and logical thinking that respects the creativity of all people. This renewal is a step forward to a new stage, while building on the history of the company.

We have refined the symbol of our previous logo to a simpler version. The minimalist triangle, which can be seen as an arrow, paper airplane, or various other objects, expresses our desire to value diverse perspectives and possibilities. The shape comprising points, lines, and planes also symbolizes Loftwork’s actions and roles of dotting (becoming a starting point), connecting lines (structuring), and creating planes (creating community).

The triangular symbols move freely and combine to create new forms, representing Loftwork and various creators and clients — together, we meet and draw a new future.

Loftwork is a creative company driven by the belief in the inherent creativity within everyone. Through co-creation with creators, businesses, local communities, and academia, Loftwork develops future-oriented value.

The company operates initiatives such as FabCafe, which updates regional resources and technologies through making; MTRL, which fosters innovation in material and technology development; and AWRD, a platform for co-creation between creators and companies. Committed to a long-term perspective, Loftwork builds business ecosystems that generate lasting societal value, focusing beyond short-term profits to engage deeply with people, businesses, and communities.

https://loftwork.com/en/