After graduating from Shibaura Institute of Technology, Hiroki Tanahashi worked as a marketing researcher and became involved in web production around 1999. From 2004, he was engaged in web strategy planning and the provision of consulting services based on human-centered design at Mitsue-Links Co., Ltd.
From 2008, he shifted the focus of his work from web to products/services and was engaged in the consulting services for user research and interaction design at IID, Inc. In 2009, he was involved in supporting the development of new products/services and providing education programs to develop internal innovators for client companies at CoPro System Corporation.
In 2013, he joined Loftwork Inc. He is in charge of providing support to clients in realizing innovations in their business activities, with emphasis in the area of service design. He has written “Design thinking-based approaches” and “After you’ve made a persona, what’s next?,” and co-written “Marketing 2.0.” His personal blog “DESIGN IT! w/LOVE” has been active since 2005.