Panasonic Corporation PROJECT

Designing AkeruE, Japan’s First Creative Museum To Nurture The Creativity Of The Next Generation




Japan's first creative museum

AkeruE combines elements of a science museum that nurture the intellect with those of a museum that nurtures the senses, fostering creativity through learning and experience. It integrates the fascination of science and mathematics with the fields of engineering, technology and art. Through the experience of seeing, creating and communicating, the museum supports children’s creative activities and the development of the next generation of leaders.

There are six areas on the 2nd and 3rd floors of the Panasonic Center Tokyo that help to give shape to children’s “inspiration”.

Exhibition & Experience

“ASTRO” – The Wonder Of The World

An exhibition area showcasing STEAM works by up-and-coming artists, combining science, technology, engineering, mathematics and art.

中山 晃子《赤い緑、黄色い青》

邦高 柚樹《アクアポニックス》


児玉幸子/ 竹野美奈子《突き出す、流れる》

油井 俊哉/横田 智大/橋田 朋子《floatio》

筧 康明 / 松信 卓也《Coworo》

前川 和純《stand》

In addition to the works on display, there are also 16 main exhibits that break down the principles and mechanisms that make up the works and allow visitors to learn through hands-on experiences. For example, for a work that plays music through sensing different color lines drawn arbitrarily on a piece of paper, visitors can experience the work’s programming, color sensor and speaker mechanisms.

Yuuri Suzuki’s "Looks Like Music”

"COSMOS" – Let's Make And Play

The theme of the COSMOS area is “Let’s make and play”. In this area, children can freely make creations using recycled materials. After taking photos of their works and displaying them on the stand in the middle of the space, AI using sensor technology curates the display and highlights specific creations. The result is a diverse world created through the combination of the children’s works.

“PHOTON" – Communicate And Connect

This is a space where visitors can experience the theme of “connecting through communication”. There is a mini-studio and a stage for filming, where visitors can shoot and produce their own videos. The finished videos will then be archived and shown on a giant screen in the PHOTON space and on AkeruE’s official YouTube channel.

Space design

Five spatial keywords to stimulate creativity

In order to motivate the visitors and staff to be creative, the team set five key phrases for the AkeruE space: “You can do it yourself”, “You can make it yourself”, “You can recombine it”, “You can’t put it in a box” and “We can have a session together”. The space was designed and implemented in a way where these elements can coexist in an optimal balance with exhibition themes and the activities in each area.

Creating spaces and experiences that are sustainable

With the goal of creating awareness of the United Nations’ Sustainable Development Goals for the next generation, the design of the space and the furniture takes into account continuity, renewability and sustainability. Up-cycling and the 3Rs (Reuse, Reduce, Recycle) are the driving forces behind the creativity of the space, which also reduces demolition costs by using existing space.

A table topped with a solar panel that was going to be thrown away, a bench made from a jumping box and other interior decorations made from scrap materials are scattered throughout.

AkeruE is the successor to Panasonic’s RiSuPia, a facility that supported the development of the next generation. To renew the space, the team upcycled the ceiling materials used in RiSuPia into a tool wall. In addition, they worked to minimize the number of repairs, for example, by using the remains of the original exhibition as a historical reference for the design of the facility.

VI & Logo

Design: Tomohiro Okazaki (SWIMMING)

AkeruE’s logo consists of a simple circle, a universal shape used in all forms of expression. The five circles, which represent the five senses, are grouped together inside the larger circle to express a space where we can learn principles from nature and art and give shape to our inspirations.

In addition, small circles are placed at each of the following angles from the horizontal and vertical through the centre of the large circle: the angle of the earth’s axis (23.4 degrees), the bonding angle of water molecules (104.5 degrees), the angle of the golden ratio derived from the Fibonacci sequence (137.5 degrees) and the internal angle of an equilateral triangle (60 degrees). This embodies the idea of the museum as a place where students can learn principles from nature and mathematics, observe events and discover their own imagination.

Tools & Signs

The team created about 150 tools for the museum, including signs, handouts, posters and maps. These include an “inspiration notebook” to be handed out to visitors as a way to explain AkeruE’s unique learning cycle of “Encounter with wonder”, “Let’s make and play” and “Let’s communicate and connect”.



Hajime Matsui

Loftwork Inc.
Layout Unit CLO(Chief Layout Officer)


Haruka Koshimoto

Loftwork Inc.
Creative Director


Mariko Takeda

Loftwork Inc.
Creative Director


Naoto Uemura

Loftwork Inc.
Creative Director


Akiko Asai

Loftwork Inc.
Executive Assistant



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Using Graphic Design To Stimulate A Sense of Wonder in Children at AkeruE

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