Panasonic Future Life Factory Co., Ltd. PROJECT

Planting the roots of urban wellbeing through biotechnology, design and education

Outline

Challenge

Output

Member

Shinshin Tai

Loftwork Inc.
Creative Director

Profile

Sho Hosotani

Loftwork Inc.
Creative Director

Profile

Yoshifumi Nomura

Yoshifumi Nomura

Loftwork Inc.
Producer

Mariko Takeda

Loftwork Inc.
Creative Director

Profile

Voice

“For Future Life Factory, this was an interesting project about a problem, place, and action – the problem being that children were spending less time outdoors and having less contact with the natural biome. During a pandemic, this is becoming even more so. We considered different ways to approach this issue, but in the end, chose a hands-on activity, located in our neighborhood of Shibuya, where kids can go explore the biodiversity of their surroundings, and consider our connection with our surroundings. Working together with the Bio Lab and Loftwork, forming a team of science experts and designers, we were able to hypothesize, test, and create a memorable activity that also hints at how design and science could work together going forward.”

Shadovitz Michael(Panasonic Corporation, FUTURE LIFE FACTORY)

“It is up to the residents of the city to decide how to create the city of the future. It is only natural for them to take responsibility and commit to the design of their own community living. (Unfortunately, many people today seem to forget this.) The aim of this project was to provide an opportunity for urban dwellers to experience ‘observation’, ‘recognition’, and ‘accumulation’, and to think with their own hands about what they can use around them and how they can inc”

Shinshin Tai(Creative Director, Loftwork)

Keywords

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