The project team defined unique graphic elements for QWS to ensure that all communication from QWS shared a likeness.
The graphic elements consist of partially trimmed elements of the letters “Q,” “W,” “S,” and “?”, reflecting the variability and diversity of QWS and the diverse image of Shibuya. After cutting out and recombining patterns from the graphic elements, the team developed them into a whole range of communication tools, from web design to printed materials such as posters, pamphlets and business cards, as well as presentation slides.
Designing a space where diverse projects can mix and stimulate each other
We implemented eight spaces with different purposes and expressions, including an open workspace that creates horizontal connections, an event hall that can accommodate 200 people, a salon space where members can chat with guests and a town hall that serves as a nexus that connects all spaces with each other.
From solo work to group work, large conferences to salons, the flexible spaces accommodate the needs of diverse project teams, promote co-creation and provide support for QWS members.
Creating a special experience through the smallest details
From a playbook that provides a friendly introduction to the concept of QWS and how to utilize the facility to various items that prompt people to explore the theme of “questions”, the project team designed a variety of tools to create an experience unique to QWS, a members-only facility.